Optimly Developer Documentation

Optimly MCP

Brand Lookup

In short

Look up a brand in the Optimly Brand Trust Registry by name or slug. Returns its public registry identity, BAI tier, archetype, category, and profile URL.

brand_lookup · Free · Authentication required

Look up a brand in the Optimly Brand Trust Registry by name or slug. Returns its public registry identity, BAI tier, archetype, category, and profile URL.

When to use

Use when a conversation names a specific brand and you need its current registry profile.

Access

All authenticated brand accounts

Parameters

ParameterTypeRequiredDescription
slugstringNoExact brand slug; preferred when known.
namestringNoBrand name for fuzzy matching.
categorystringNoOptional category filter.

Example prompt

Look up Stripe in the Optimly Brand Trust Registry.

Example request

{
  "slug": "stripe"
}