Optimly Developer Documentation

Optimly MCP

Update Candidate Status

In short

Pin, target, hold, dismiss, or reopen a whitespace candidate. Targeted candidates require a durable action reference for attribution.

update_candidate_status · Partner Program · Authentication required

Pin, target, hold, dismiss, or reopen a whitespace candidate. Targeted candidates require a durable action reference for attribution.

When to use

Use after a human or agent decides how to handle a whitespace opportunity.

Access

Partner Program or approved access with read_brand permission

Parameters

ParameterTypeRequiredDescription
candidate_iduuidYesCandidate ID returned by get_whitespace_candidates.
statusstringYesNew workflow status. Allowed values: new, pinned, targeted, held, dismissed.
action_refstringNoRequired for targeted; URL, ticket, content ID, or other durable reference.
brand_slugstringNoBrand selector for internal superadmin keys. Brand-scoped keys ignore it; OAuth users select an authorized brand with brand_id.

Example prompt

Mark this whitespace candidate as targeted and attach our content ticket.

Example request

{
  "candidate_id": "00000000-0000-4000-8000-000000000000",
  "status": "targeted",
  "action_ref": "MKT-204"
}

Side effects and safety

Changes the candidate's workflow status and attribution metadata.